Cmtv World News And Commentary
Saturday, October 22, 2005
Walgreens' Wayward Wisdom -- Supporting homosexual Games
Someone at Walgreens deserves a huge bonus for the idea to increase sales by helping drive events that result in the need for the company's drugs.
Next July, when the 2006 Gay Games take place in Chicago, historical precedent promises that homosexual encounters will take place by the thousands, in bars, public parks, and shopping mall restrooms. The Gay Games Social Committee almost guarantees it by stating on their website: "Chicago's LGBT [lesbian, gay, bisexual, transgender] scene is fierce no matter what time of year it is, but during that one week in July 2006, we are committed to making sure you have the time of your life."
This is where Walgreens' profiteers put their heads together to insure they get their piece of the pie.
No doubt large numbers of gays will become exposed to HIV and other sexually transmitted diseases. A glance at online pictures from past Gay Games' nightlife is a clear indication that the party scene is designed for "hooking up," with casual and anonymous sex in mind.
Walgreens must be salivating at the prospect of new customers this will create.
And how better to become the official "drug dealer" of the Gay Games, than to donate $100,000 and become the top sponsor for incredible exposure? It's a brilliant marketing investment!
I imagine the sales pitch in Walgreens' corporate board room went something like this: "We know people are going to be spreading communicable diseases and a lot of them will eventually become very sick. If we show support for gays now, we stand to reap a ton of business in the not-too-distant future. Let's call it 'Walgreens' HIV/AIDS Awareness' so they'll think of us first when they need drugs."
Why else should Walgreens want to be a "Premium Level" sponsor of the Gay Games? To stay in business, they rely on people getting sick. The Gay Games are sure to supply an unprecedented concentration of candidates for this niche drug market.
The Gay Games will be a breeding ground for what Walgreens needs -- diseases that cause illnesses that require high-cost, high-profit drugs. They're making sure they capitalize on others' despair by supporting events that guarantee them a high yield return on their investment.
Smart people, that Walgreens bunch.
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